Automotive
Australian Open seeks regional sponsors
TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…
Tae-Hyun Oh, executive vice president and COO, Kia Motors Corp
Sports Sponsorship Insider talks to Tae-Hyun Oh, executive vice president and chief operating officer, Kia Motors Corp, about the Korean car brand’s Major Sponsor association with the tennis season’s Gra…
New global marketing strategy drives Nissan into African football
NISSAN’S DEAL IN December to become the Official Automotive Partner of the 2013 and 2015 Africa Cup of Nations football tournaments is part of a new marketing strategy for the Japanese car maker involving a…
Bridgestone eyes South American double after Libertadores deal
TYRE MANUFACTURER BRIDGESTONE could become the dominant sponsor of South America’s continental club football tournaments.
Sponsorship highlight 2: BMW’s Olympic Mini adventure
CLEAN EVENT Schmeen event. Despite protests to the contrary from the IOC and LOCOG, London 2012 was fertile ground for brands seeking to put their products at the heart of the action
Top brands line up for winter sports
FROM OCTOBER to April, major winter sports events are achieving cumulative TV audiences in the billions each season and top ratings in major broadcast markets worldwide
USOC drives social media boost for BMW
IN MAY 2010, BMW became the first foreign car manufacturer to become an official sponsor of the US Olympic Committee (USOC), replacing Detroit-based General Motors
Explosive growth in India’s luxury car market brings opportunities for sport (and not just cricket)
AUTOMOTIVE MARKETERS have seen it all before: it’s like Korea in the 1980s and China or Russia in the 2000s.
Mini success for BMW
INTERNATIONAL OLYMPIC COMMITTEE (IOC) rules state there should be no advertising or publicity material in and around Games venues
Chevrolet banks on United’s global appeal
THIS WEEK saw US automotive manufacturer Chevrolet announced as Manchester United’s new shirt sponsor, effective when Aon’s current £20 million per year deal comes to an end in 2014.
Chevrolet puts it all on red
LIVERPOOL vs MANCHESTER UNITED: US car brand Chevrolet signed a four-year deal to sponsor English Premier League club Liverpool this week, almost two months after the company agreed a five-year partnership…
Chevrolet’s entry to Premier League shows contrast between US and Europe
THE ANNOUNCEMENT that Chevrolet will become the official automotive partner of Liverpool FC is further evidence it's a two-speed world in the global car industry
Uefa Europa League – a worldwide asset
Uefa announced a new three-year partnership with leading global payment service Western Union this week, replacing car manufacturer SEAT as presenting partner of the Europa League
BMW replaces Land Rover in RFU shake-up
THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012
MINI and PUMA: partnership of the decade, but which one?
THE FUTURE OF x-branding or a tie-up too far? That was the question on analysts lips at the announcement that sports apparel and lifestyle brand Puma has signed a multi-year licensing partnership with…
Lotus takes a pragmatic approach to racing heritage
THE RECENT history of Lotus in Formula One is a confusing one
No logo for Europa League winners
CORPORATE SPAIN was out in force at the Europa League final in Bucharest on Wednesday, with car brand SEAT a strong presence around the ground as the competition’s exclusive sponsor and Petronor, a Spanish o…
SUVs, sport…and Victoria Beckham
LAND ROVER vs JEEP: They have been rivals for more than 60 years, but this month Jeep and Land Rover took divergent roads in their quest for greater sales through sports sponsorship