World Rugby

Rugby Union
Licensing & Merchandising

World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
Rugby Union
Sponsorship & Marketing

Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
Rugby Union

Founded by World Rugby and global insurance firm Gallagher, the academy was developed to increase the prominence of female coaches at elite levels of rugby.
Rugby Union
Sponsorship & Marketing

World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
Rugby Union
Events

World Rugby is increasingly looking to unbundle commercial rights to the women’s game, following similar steps taken by Fifa and Uefa in recent years, but believes that bundled rights deals “still make sense” in certain markets.
Rugby Union
Sponsorship & Marketing

Japanese electronics and electrical equipment manufacturing company, Mitsubishi Electric, has become the latest sponsor with existing ties to World Rugby opting to expand its association through wide-ranging backing of the women’s game.
Rugby Union

Jaguar Land Rover is making its Defender brand the centrepiece of its Rugby World Cup sponsorship deal, according to director of global brand partnerships Laura Wood.
Rugby Sevens
Sponsorship & Marketing

HSBC has re-committed to the Rugby Seven Series as World Rugby exerts greater control over the event.
Rugby Sevens
Events

World Rugby has announced the rebranding of its World Rugby Sevens Series to the HSBC SVNS, with the financial services group extending as main sponsor as the governing body seeks to transform the series…

As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.
Rugby Union
Industry Moves

Richard Heaselgrave has left his role as chief revenue and fan engagement officer at World Rugby just over 18 months after taking up the post, SportBusiness understands
Rugby Union

World Rugby believes a new, three-year sponsorship deal with insurance company Gallagher covering its women’s rugby events will act as a proof of concept for a new commercial approach. Faaez Samadi reports.
Rugby Union
Finance & Law

Bernard Laporte, president of the French Rugby Federation (FFR), has stepped down as vice-chairman of World Rugby after he received a two-year suspended prison sentence for corruption
Rugby Union
Licensing & Merchandising

World Rugby will embark on a radical change in commercial strategy after the 2023 Rugby World Cup in France in a bid to attract new fans and generate more revenue
Rugby Union
Sponsorship & Marketing

The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue World Rugby committed to unbundling sponsorship rights from the men’s game T
Rugby Sevens
Sponsorship & Marketing

Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
Rugby Union
Sponsorship & Marketing

Chemicals multinational Ineos has signed as an official sponsor of the 2021 Rugby World Cup, the women’s edition of the global rugby union showcase that was postponed because of the Covid-19 pandemic.
Rugby Union
Sponsorship & Marketing

World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month