Women's National Basketball Association (WNBA)

US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.

The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.

Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.  

The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.

Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.

The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton

The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…

The Women's National Basketball Association has announced multi-year sponsorships with American tire and wheel retailer Discount Tire and tire brand Continental Tire in deals that make the brands the first…

Insurance company State Farm has been announced as the title sponsor for the Women's National Basketball Association's Friday Night Spotlight on ION for the 2023 season

Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) have announced that PlayStation will be the official console and marketing partner of the league in a multi-year…

American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'

Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America