Williams F1

Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.

Formula One motor racing team Williams has announced a multi-year partnership with business technology, cloud and managed services provider Avanade.

Formula One motor racing team Williams has signed a multi-year partnership agreement with Unilever that will promote the global consumer goods company’s Rexona brand.

Dermot Boden, chief brand officer of financial services company Citigroup, said the brand's sponsorships of the US Olympic and paralympic teams were highly valuable in rebuilding its reputation after the financial crisis.

The Bacardi drinks group is switching the emphasis of its marketing strategy from above-the-line advertising to sponsorship and experiential-based marketing in a move led by the return of Martini Racing to Formula One motorsport as title sponsor of the Williams F1 team.

This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

British Formula One motor racing team Williams has ended long-running speculation by confirming Italian spirits brand Martini as its new title sponsor.

Formula One motor racing outfit Williams has continued its recent run of sponsorship deals by announcing that Brazilian energy company Petrobras has agreed to return to the team.

Italian spirits brand Martini is set to become the title sponsor of Formula One motor racing team Williams, according to the Autosport.com website.

Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.

Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.