USOPC
EXCLUSIVE: LA28 to sell auto category after Toyota’s TOP exit
The International Olympic Committee (IOC) has invited the organisers of the 2028 Olympic Games in Los Angeles to sell the auto category rights within the domestic programme in the wake of Toyota’s exit a…
Eli Lilly renews with Team USA, NBC and adds LA28 partnership
Eli Lilly, the global pharmaceutical company, has renewed its sponsorship deal with the United States Olympic & Paralympic Committee (USOPC) and struck a partnership for the Los Angeles 2028 Olympic and…
Hershey renews Team USA partnership, aligns with LA28 Olympics
The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…
Global Athlete urges sponsors to back Olympians into 2021, USOPC offers free extensions
Athletes organisation Global Athlete has urged sponsors to keep up payments to Olympic athletes through the Games in 2021