Ultimate Fighting Championship (UFC)

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with Hospital for Special Surgery.

In this month’s Sports Sponsorship Insider, we covered ambitious sponsorship moves in mixed martial arts and esports, along with somewhat less heady growth stories in more mature, mainstream sports, l…

The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.

The Ultimate Fighting Championship mixed martial arts series has entered into a partnership with Australian gaming and gambling group Tabcorp.

Motorcycle manufacturer Harley-Davidson has expanded a partnership with the Ultimate Fighting Championship mixed martial arts series.

The Ultimate Fighting Championship (UFC) mixed martial arts series has agreed a deal to sponsor this year’s World Wrestling Championships national team competition.

The Ultimate Fighting Championship has confirmed that fighters will be paid in line with their experience in the mixed martial arts series under its major new sportswear partnership with Reebok.

Energy drinks company Monster Energy has agreed a multi-year partnership with the Ultimate Fighting Championship mixed martial arts series.

US daily fantasy sports operator DraftKings has signed up as a partner of the Ultimate Fighting Championship mixed martial arts series.

The Ultimate Fighting Championship mixed martial arts series has announced a promotional partnership with the 2015 European Judo Championships.

Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.

US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.

Energy drinks brand Monster is set to agree a multi-year commercial partnership with mixed martial arts property the Ultimate Fighting Championship, according to multiple reports.

The Ultimate Fighting Championship’s (UFC) exclusive apparel deal with sportswear manufacturer Reebok is part of a drive to increase exposure for all the mixed martial arts promoter’s central sponsors.

Sportswear company Reebok has signed up as a sponsor of the Ultimate Fighting Championship (UFC) mixed martial arts series.

US-based mixed martial arts organisation the Ultimate Fighting Championship has entered into a new partnership with the British Judo national governing body.