Uefa

Uefa has issued a request for information (RFI) as it begins the process of appointing creative agencies to develop brand identities for its club competitions during the 2024-27 rights cycle

The Team Marketing agency is inviting bids across two or five seasons for the Uefa Champions League global sponsorship package made available after the termination of a deal with Russian state-owned energy…

Entertainment platform TikTok has been named as an official partner of the Women’s Euro 2022, joining 12 other sponsors with global rights to the tournament.

Nissan is likely to pivot away from striking global sponsorship deals to focus instead on more ‘strategic partnerships’ according to Owen Hughes, head of global sponsorship for the car manufacturer.

Uefa has decided to end its sponsorship agreement with Russian state-owned gas company Gazprom following Russia's invasion of Ukraine

Uefa has withdrawn Gazprom’s sponsorship activation rights, including perimeter board advertising, for upcoming Champions League matches, with further definitive action under consideration.

Uefa’s men’s national team football sponsorship programme for the next commercial cycle will include rights to the ‘Finalissima’ – a match between the winners of European Championships and the Copa Amér…

Online professional networking platform LinkedIn has signed on as the fourth national sponsor for England’s Uefa Women’s Euro 2022.

Socios

The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.

After 12 clubs tried and failed to breakaway from Uefa and form a European ‘super league’ in April 2021, Heineken used its Uefa Champions League rights for a low-latency social campaign echoing fan outrage with a touch of humour.

The ongoing request for proposals process for the commercial rights to Uefa club competitions from the 2024-25 season onwards is to enter a third round of bidding, SportBusiness understands

Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22.

During October’s Uefa Nations League finals, Hisense built on its Euro 2020 #UpgradeYourHome activation with a pair of campaign contests.

Lego Group, Pandora and Starling Bank have signed up as the first national partners of the Uefa Women’s Euro 2022, which will be hosted in England.