UEFA (Union of European Football Associations)

Courier company FedEx’s investment in the Uefa Europa League will support the brand’s targeted expansion in Europe and, in particular, the developing economies of Eastern Europe.

This month’s Sports Sponsorship Insider leads with the numbers on the latest deals made for partner rights to the Uefa Champions League and Europa League for the 2015-18 cycle.

Logistics company FedEx’s investment in the main sponsorship of the Uefa Europa League is linked to the brand's acquisition strategy in the European market.

Soft drinks and snack food producer PepsiCo has confirmed a partnership deal with the Uefa Champions League club football tournament.

Automotive rental company Enterprise Rent-A-Car has agreed to become an official partner of the Uefa Europa League European club football tournament.

Consumer electronics manufacturer Sony has doubled its investment as an official sponsor of the Uefa Champions League as Uefa finalises its roster for the 2015-18 cycle.

Global courier company FedEx has today (Friday) agreed a three-year deal to become the official main sponsor of the Uefa Europa League, in what is a new commercial designation for the secondary club competition of European football’s governing body.

France’s national railway company SNCF has reached an agreement to serve as the official national transport partner of the Uefa Euro 2016 national team football tournament.

Turkey’s national flag carrier Turkish Airlines has performed an astonishing u-turn by announcing a deal to become a top-tier sponsor of the Uefa Champions League European club football tournament only to then deny that an agreement had been finalised.

Banking group Credit Agricole has been named as the third national sponsor of Uefa Euro 2016 ahead of France’s hosting of the national team football competition.

French lottery FDJ has reached a deal to become the first national sponsor of the Uefa Euro 2016 national team football competition.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.

Japanese automotive firm Nissan has signed a four-year global partnership with the Uefa Champions League club football competition.

The Sony PlayStation gaming console brand has a limited sponsorship budget in Europe because of its Uefa Champions League commitment, but is open to additional regional or national sponsorship deals – even outside of its core areas of football and motorsports.

Deals with sportswear company adidas and tyre maker Continental in February are understood to have taken Uefa to a new high in sponsorship revenue for the inaugural commercial cycle of its newly rebranded European Qualifiers, from 2014-15 to 2017-18.