Six Nations Rugby
Clear – Guinness & Six Nations Rugby
Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Women’s Six Nations to be without a title sponsor
The 2020 Women’s Six Nations rugby tournament has been unsuccessful in signing a title sponsor.
Six Nations deal strengthens Dove Men+Care’s presence in rugby
The Six Nations rugby union competition has signed up Unilever brand Dove Men+Care as a sponsor.
The multi-year contract takes effect ahead of the 2020 Six Nations, which begins on February 1
Ex-ICC and IMG executive Hunter given Six Nations commercial role
Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh
Guinness confirmed as Six Nations title sponsor
Irish beer brand Guinness has today (Friday) been confirmed as the new title sponsor of the Six Nations rugby union competition
Guinness set to sign Six Nations title deal
Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.
Six Nations rugby union report, 2018
Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe
NatWest grabs Six Nations at big discount on former offer
The Six Nations Rugby Championship has signed a last-minute deal for its title sponsorship property with NatWest at a discount on an offer it rejected just last year.
Italy brings in PuntoPro ahead of Six Nations
Automotive repairs chain PuntoPro has agreed a deal to become an official sponsor of the Italian Rugby Federation (FIR).
Leadership: Bruce Cook, Head of RBS Group Sponsorship
SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Bruce Cook, head of RBS Group Sponsorship
Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Competition boosts Six Nations title rights
THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.