Scuderia AlphaTauri

Motorsport

Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
Motorsport
Sponsorship & Marketing

General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
Motorsport
Sponsorship & Marketing

Fashion brand Hugo Boss has revealed it is to focus solely on Formula 1, ending its long-term association with the Formula E electric racing car series
Motorsport
Industry Moves

Formula One outfit Scuderia AlphaTauri has recruited Lars Stegelmann to the newly created position of head of commercial
Motorsport
Finance & Law

Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Motorsport
Sponsorship & Marketing

The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia AlphaTauri has secured a sponsorship deal with financial broker GMG (Dubai) Limited.
Motorsport
Sponsorship & Marketing

Formula 1 team AlphaTauri has added nutritional brand Ziba Foods to its sponsorship portfolio via its agreement with existing sponsor, logistics company FlexBox
Motorsport
Sponsorship & Marketing

The Haas F1 team has signed up payments platform TransferMate as a sponsor
Motorsport
Sponsorship & Marketing

Formula 1 team AlphaTauri has renewed its sponsorship contract with human resources specialist Randstad Group
Motorsport
Sponsorship & Marketing

The AlphaTauri Formula 1 team has signed logistics company Flex Box to its sponsorship portfolio
Motorsport
Licensing & Merchandising

Formula 1’s Red Bull Racing has signed cryptocurrency exchange Bybit as a sponsor.
Motorsport
Sponsorship & Marketing

Formula 1 team Scuderia Ferrari has signed a sponsorship contract with Qualcomm Technologies
Motorsport
Sponsorship & Marketing

Formula 1 team Scuderia AlphaTauri has signed a global sponsorship deal with smart contract platform Fantom
Motorsport
Sponsorship & Marketing

Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix. The ICM.com
Motorsport
Media

DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
Formula 1
Sponsorship & Marketing

Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Formula 1
Sponsorship & Marketing

Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS