São Paulo
Superbet replaces Sportsbet.io on São Paulo shirtfront
São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026.
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São Paulo and Bahia strike new stadium naming deals
Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
New Balance agrees ‘exclusive’ kit deal with São Paulo in Brazil
New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
São Paulo FC builds on ABC sponsorship with renewal
São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts.
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Bitso exchange signs São Paulo sleeve deal, Betnacional backs Recife clubs
Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
São Paulo, Racing Club and Brooklyn Nets added to Chiliz portfolio
South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Nasdaq high-flyer Roku signs first Brazilian sports team sponsorship with São Paulo
US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.
Sportsbet.io signs record ‘master sponsor’ deal with São Paulo
Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.
São Paulo inks ABC Construction deal, Athletico Paranaense signs with Betmotion
Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
São Paulo signs latest short-term kit sponsorship with Amazon Prime Video
Brazilian Série A football club São Paulo has signed a short-term shirt sponsorship deal with streaming service Amazon Prime Video.
São Paulo ‘seeking long-term commitment’ from LG’s return
South Korean electronics company LG has rekindled its association with Campeonato Brasileiro Série A football club São Paulo.
Gazin Group follows Fluminense deal with São Paulo extension
The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.
São Paulo and Cruzeiro add to kit sponsor portfolios
Top-tier Brazilian football side São Paulo has signed up insurance and benefit management consultancy Isure as a sponsor.
São Paulo bolsters kit sponsorship portfolio with MRV renewal
Brazilian football club São Paulo has extended its contract with one of its shirt sponsors, real estate company MRV.
The renewal builds on an association which began in 2017.
São Paulo extends with Banco Intermedium until end of 2020
Brazilian football club São Paulo has signed a renewal with digital banking company Banco Intermedium as its main shirt sponsor.
The firm has held the designation since 2017.
São Paulo adds Cartão de Todos to kit sponsorship portfolio
Brazilian sports club São Paulo has added discount card specialists Cartão de Todos to its kit sponsorship portfolio.
São Paulo adds Betsul as new shorts sponsor
Campeonato Brasileiro Série A football club São Paulo has signed a kit sponsorship deal with sports betting company Betsul.
AOC teams up with São Paulo, Vasco da Gama
Campeonato Brasileiro Série A football clubs São Paulo and Vasco da Gama have signed shirt sponsorship deals with technology company AOC, while Vasco has become the latest team to sign a betting partnership f…