Riot Games
Esports first for Louis Vuitton with League of Legends partnership
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Mastercard expands League of Legends partnership
Payment services brand Mastercard has expanded its existing, global partnership with Riot Games for the League of Legends esports series
Pringles signs first League of Legends partnership for European finals
Kellogg’s-owned snack brand Pringles has signed its first partnership with a League of Legends esports property.
Honda adds League of Legends to US esports portfolio
Japanese car brand Honda has signed as the exclusive automotive partner of League of Legends in North America
Nike invests as first apparel partner of China’s League of Legends Pro League
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
China’s Harbin Brewery to sponsor League of Legends Pro League
Chinese beer brand Harbin Brewery has signed as the latest sponsor of China’s League of Legends Pro League (LPL).
Beko signs League of Legends Europe deal with Riot Games
Turkish home appliance brand Beko has signed a new partnership with US video game publisher Riot Games, maker of the hugely successful League of Legends series
Red Bull partners with League of Legends European Championship
Energy drinks brand Red Bull has signed up as the latest partner for esports series the League of Legends European Championship
Nike debuts as first apparel partner of China’s League of Legends Pro League
The Greater China arm of US sportswear brand Nike has signed a historic deal as the first apparel partner of the League of Legends Pro League (LPL)
Riot Games lands new partners for League of Legends Series
Video game developer and esports event organiser Riot Games has secured two new partners for its League of Legends Championship Series (LCS)
League of Legends European Championship engages Lagardère Sports to drive sponsorship
Lagardère Sports has today (Tuesday) become the exclusive sponsorship agency of the League of Legends European Championship (LEC) as part of a wide-ranging deal designed to solidify its presence in the …
Riot Games signs new League of Legends partnership with Dell’s Alienware
US video game publisher Riot Games has signed a new League of Legends partnership with hardware firm Alienware, a subsidiary of Dell
Mastercard makes esports debut as first Global Partner of League of Legends
Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.
Mastercard joins Riot Games in first ever esports partnership
Mastercard has inked its first ever esports partnership with US developer Riot Games, maker of the hugely successful League of Legends series.