Red Bull Racing
AT&T adds on-car branding to Red Bull Racing deal
AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.
Red Bull Racing sees gap to top football clubs narrowing with Castore deal
Red Bull Racing’s recent expansion of its agreement with premium sportswear brand Castore represents a ‘seismic moment’ for the team, according to commercial director Nick Stocker.
Visa and Cash App replace AlphaTauri as Red Bull-owned F1 team title sponsor
The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
Red Bull Racing leads F1 grid with Oracle title sponsorship deal
Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
EXCLUSIVE: Red Bull Racing in JP Morgan Chase sponsorship talks
Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
PE firm Arctos invests in Aston Martin F1, Red Bull renews TAG sponsorship
US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Red Bull Racing and Bacardi place focus on Perez-linked Patrón brand in new deal
Red Bull Racing has opened up a new sponsorship category in an agreement with drinks company Bacardi
Heineken furthers F1 presence with Red Bull Racing and Verstappen tie-up
Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Mercedes signs Snapdragon and G42, Red Bull Racing secures Built For Athletes
The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
Ford’s F1 return with Red Bull Racing driven by technology, marketing focus
US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
EA Sports lands Max Verstappen endorsement deal
Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
Red Bull Racing adds Rokt to sponsorship portfolio
Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Red Bull targeting $30m in licensing revenues after splitting apparel category
Red Bull Racing is targeting $30m in licensing revenue after deciding to split its apparel licensing category into five separate tiers once its current deal with Puma expires.
Red Bull Racing signs New Era as part of new apparel strategy
Red Bull Racing has signed a branded licensing agreement with global headwear company New Era
Red Bull announces NFT launch with crypto sponsor Bybit
Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
Red Bull announces ‘strengthened’ deal with Honda, tie-up with car auction house Bingo
Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Castore makes latest F1 move with Red Bull Racing
Red Bull Racing has signed up UK-based sportswear brand Castore to its sponsorship portfolio
Red Bull Racing signs Blenders Eyewear as latest sponsor
Motorsport’s Red Bull Racing has signed Blenders Eyewear to its sponsorship portfolio.