PSG

Football
Licensing & Merchandising

Paris Saint-Germain (PSG) will open its 10th international official store next month in Toronto as it builds on a retail operation worth a record €85m ($93m) in 2022-23, the French Ligue 1 club’s chief rev…
Football
Sponsorship & Marketing

Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
Football
Sponsorship & Marketing

Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
Football
Sponsorship & Marketing

Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons
Football
Sponsorship & Marketing

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Football
Sponsorship & Marketing

State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25
Football
Sponsorship & Marketing

Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
Football
Sponsorship & Marketing

Global multi-asset broker HotForex has renewed its sponsorship agreement with Ligue 1 club Paris Saint-Germain ahead of the 2021-22 season
Football
Sponsorship & Marketing

Paris Saint-Germain’s recent sponsorship deal with German online car retailer Autohero has highlighted the importance of approaching emerging sector brands early in their growth cycle, according to Marc A…
Football
Sponsorship & Marketing

French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform
Football
Sponsorship & Marketing

Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
Football
Sponsorship & Marketing

French Ligue 1 champions Paris Saint-Germain have extended their sponsorship agreement with Finnish gaming developer Supercell for another year
Football

In October, Fashion Box, the parent company of Replay, agreed to a four-year deal with Paris Saint-Germain for rights to become the club’s first ‘Official Denim Partner’. The deal is worth between €1.1m ($1.
Football

Japanese men’s skincare brand Bulk Homme has signed up as a regional sponsor of French Ligue 1 football club Paris Saint-Germain in Asia.