NZRU (New Zealand Rugby Union)

To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.

As Japan prepared for an influx of international fans coming to watch the 2019 Rugby World Cup, AIG Japan leveraged the company’s sponsorship of New Zealand’s All Blacks toward a road safety campaign.

New Zealand-based ASB Bank has elected to donate rights attached to its New Zealand Rugby sponsorship to help 100 small-to-medium-sized businesses

During the opening weekend of the 2019 Rugby World Cup, Steinlager leveraged its partnership with the All Blacks via ‘Black Laundry’, an experiential activation backed by an integrated marketing campaign.

Ahead of the All Blacks making the trip to Japan for the 2019 Rugby World Cup, Air New Zealand dropped a ‘safety video’ and support-building marketing campaign.

AIG’s ‘Effort is Effort’ campaign around New Zealand Rugby’s women’s team helped elevate the diversity agenda internally, created a platform to recognise female leadership and brought AIG’s New Zealand Rugby partnership to a new audience.

The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

New Zealand Rugby has renewed its partnership with sports technology company VX Sport.

Banking group ASB has expanded its partnership with New Zealand Rugby to cover the women’s national team and the Maori All Blacks.

Telecommunications company Vodafone New Zealand signed as a Regional Partner of New Zealand Rugby (NZR) for four years, from 2017 to 2021, in a cash and technology services deal.

New Zealand Rugby has signed a four-year extension to its partnership with German sportswear giant Adidas and agreed a new sponsorship deal with Swiss watchmaker Tudor.

American insurance giant AIG has extended its high-profile sponsorship agreement with New Zealand Rugby, the governing body of rugby union in the country.

Financial services company Investec has signed a five-year extension to its partnership with New Zealand Rugby, the governing body of rugby union in the country.

New Zealand Rugby has entered into a partnership with Specsavers that will see the optician chain lend its support to the body’s referees for the next three seasons of the Super Rugby club competition.

New Zealand Rugby has agreed a partnership with Mitre 10 that will see the home improvement and garden retailer become the title sponsor of two of the country's leading domestic rugby union competitions.

Air New Zealand has renewed its sponsorship deal with the country’s iconic All Blacks rugby union national team.