NHL (National Hockey League)

Ice Hockey
Sponsorship & Marketing

A series of further National Hockey League teams have announced helmet sponsorships ahead of the 2020-21 season, which is scheduled to kick off on January 13
Ice Hockey
Sponsorship & Marketing

Leading retail mortgage lender Guaranteed Rate has become the National Hockey League's official mortgage partner as part of a United States-based agreement
Ice Hockey
Sponsorship & Marketing

The National Hockey League is reportedly considering putting sponsorship logos on players' helmets as a means to secure additional revenues
Ice Hockey
Licensing & Merchandising

The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Ice Hockey
Licensing & Merchandising

Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.
Ice Hockey

Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.
Ice Hockey
Sponsorship & Marketing

Global telecommunications company Verizon has signed a multiyear, multi-faceted partnership with the National Hockey League, which has a focus on 5G cellular network connectivity.
Ice Hockey
Finance & Law

The National Hockey League has struck a partnership with New York-based Roman, which has been designated the official digital men’s health clinic of the 2020 Stanley Cup Playoffs and Finals.
Ice Hockey
Finance & Law

The National Hockey League has struck a multiyear partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada.
Ice Hockey
Finance & Law

The National Hockey League has announced a multiyear North American partnership with pizza restaurant chain Little Caesars, which has been designated the official pizza delivery partner of the league
Ice Hockey
Fan Engagement

The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multi-year Canadian partnership with Canadian fresh and frozen consumer-ready foods company Pinty’s Delicious Foods, Inc.
Ice Hockey
Sponsorship & Marketing

Beverage giant Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian’s long-standing position as an official beer of the league i…
Ice Hockey
Sponsorship & Marketing

Beverage giant Anheuser-Busch and Canadian subsidiary Labatt have announced a multi-year, multi-faceted partnership with the National Hockey League, which names Bud Light an official beer of the league …
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the "official shot of the NHL”. Te
Ice Hockey
Sponsorship & Marketing

The National Hockey League and Massachusetts Mutual Life Insurance Company (MassMutual) are continuing to leverage their partnership this week with a new commercial and a presence at the Macy’s Thanksgiving D…
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multiyear extension of its long-standing sponsorship with Discover Financial Services, which maintains the company's status as the official credit card of the…
Ice Hockey
Sponsorship & Marketing

The National Hockey League has renewed its long-standing partnership with Honda in a deal which will keep the Japanese car manufacturer as the NHL’s official automotive partner in the United States an…