NHL (National Hockey League)

Ice Hockey

NHL sponsorship revenue has grown at double-digit YoY percentage increases over the last decade, according to the league, and the trend continued into the 2021-22 season as the worst effects of Covid-19 pandemic on the league’s event programme fell away.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
Ice Hockey
Sponsorship & Marketing

Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
Ice Hockey
Sponsorship & Marketing

The National Hockey League will allow teams to sell advertising space on both their helmets and jerseys to sports betting companies from the 2022-23 season, it has emerged.
Ice Hockey
Sponsorship & Marketing

The National Hockey League will add jersey sponsorship patches from the 2022-23 season following a vote to approve the initiative by the league's board of governors, according to multiple reports
Ice Hockey
Sponsorship & Marketing

The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
Ice Hockey

Running through the 2019-20 NHL hockey season, Budweiser promoted its new status as the official NHL beer in Canada through a campaign to recruit a passionate fan as its ‘Chief Hockey Officer’.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
Ice Hockey
Licensing & Merchandising

The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
Ice Hockey
Fan Engagement

US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.
Ice Hockey

NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.
Ice Hockey
Sponsorship & Marketing

Lighting company Signify has announced a partnership with the National Hockey League which will help 4,800-plus ice rinks across North America, from major arenas to community facilities, transition to …
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multiyear partnership with global betting company PointsBet, which has been designated an official sports betting partner of the league
Ice Hockey
Fan Engagement

SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative
Ice Hockey
Sponsorship & Marketing

Canadian food delivery service SkipTheDishes has announced a multiyear Canadian partnership with the National Hockey League, in which the company has been designated the official food delivery app of the…
Ice Hockey
Sponsorship & Marketing

A further series of National Hockey League teams have announced helmet sponsorships for the upcoming 2020-21 season. The St
Ice Hockey
Sponsorship & Marketing

The National Hockey League has continued to innovate to maintain revenue streams in the wake of the Covid-19 pandemic by announcing that its four divisions for the 2020-21 season will have their own title…