NFL (National Football League)
Getting the sponsorship story told
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
DraftKings signs up Steelers as third NFL partner
The Pittsburgh Steelers has become the latest NFL American football franchise to enter into a partnership with US fantasy sports gaming company DraftKings.
DraftKings add Broncos to NFL portfolio
Fantasy sports operator DraftKings has become the daily fantasy sports partner of NFL American football franchise Denver Broncos.
Extreme Networks expands sponsorship deal with NFL
Network solutions provider Extreme Networks has signed up as the first official Wi-Fi provider for American football’s NFL.
High-flying Cardinals extend with major partner
NFL American football team Arizona Cardinals has signed an expanded nine-year renewal to its commercial partnership with gambling and entertainment destination brand Gila River Casinos.
Sportlobster teams with NFL for London outings
Sports social network Sportlobster has been announced as an official sponsor of the NFL’s International Series.
TD Ameritrade: investing in an all-American sports portfolio
NFL International Series deals continue to grow
The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.
TD Ameritrade rolls NFL sponsorship into advertising spend
US-based online brokerage TD Ameritrade has become an Official Sponsor of the National Football League (NFL) in the category of personal investing, online brokerage and wealth management.
Buffalo Bills secure sponsorship double
NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Cincinnati Bengals bank Fifth Third extension
NFL American football team the Cincinnati Bengals have agreed a five-year extension to their partnership with Fifth Third Bank.
Arizona Cardinals roll out WiFi offering with CDW
NFL American football team the Arizona Cardinals have announced a multi-year partnership to make IT company CDW the exclusive information technology solutions provider for the team and its University of Phoenix Stadium.
TD Ameritrade touches down with NFL
US online broker TD Ameritrade has agreed a three-year sponsorship deal with the NFL American football league.
Indianapolis Colts resumes fantasy game initiative
Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.
Bills secure extension with banking partner
NFL American football franchise the Buffalo Bills has agreed a five-year extension to its sponsorship agreement with US commercial bank MT&T Bank.
Nationwide touches down with NFL partnership
Ohio-based insurance and financial services firm Nationwide has signed a three-year deal to become an official insurance sponsor of the NFL through to the end of the American football league’s 2016 season.