NFL (National Football League)

"Coverage of the deal announcement plays an immediate role in activation. The deal itself can be enough

Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.

The Pittsburgh Steelers has become the latest NFL American football franchise to enter into a partnership with US fantasy sports gaming company DraftKings.

Fantasy sports operator DraftKings has become the daily fantasy sports partner of NFL American football franchise Denver Broncos.

Network solutions provider Extreme Networks has signed up as the first official Wi-Fi provider for American football’s NFL.

NFL American football team Arizona Cardinals has signed an expanded nine-year renewal to its commercial partnership with gambling and entertainment destination brand Gila River Casinos.

Sports social network Sportlobster has been announced as an official sponsor of the NFL’s International Series.

US-based online brokerage TD Ameritrade invests heavily in advertising and sponsorship programmes designed to bring greater brand recognition to its services

The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.

US-based online brokerage TD Ameritrade has become an Official Sponsor of the National Football League (NFL) in the category of personal investing, online brokerage and wealth management.

NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

NFL American football team the Cincinnati Bengals have agreed a five-year extension to their partnership with Fifth Third Bank.

NFL American football team the Arizona Cardinals have announced a multi-year partnership to make IT company CDW the exclusive information technology solutions provider for the team and its University of Phoenix Stadium.

US online broker TD Ameritrade has agreed a three-year sponsorship deal with the NFL American football league.

Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.