National Rugby League (NRL)

Rugby League
Sponsorship & Marketing

Having agreed a flurry of Premier League club sponsorships in the last month, Red Bull has turned its sights to Australia and signed an expansive new deal with National Rugby League
Multiple Sports

Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Rugby League
Sponsorship & Marketing

Australasia’s National Rugby League has signed a five-year extension to its ball supply sponsorship with Steeden, the Australian sports equipment manufacturer.
Rugby League
Sponsorship & Marketing

Australia's National Rugby League (NRL) has announced a new sponsorship with snack brand Arnott's Shapes
Rugby League

Chinese consumer electronics and white goods brand Hisense has sought to refocus its sponsorship of Australia’s National Rugby League after its last deal with the property was disrupted by the Covid pandemic. Faaez Samadi reports.
Rugby League
Sponsorship & Marketing

The National Rugby League (NRL) has announced a multi-year extension of its sponsorship with Australian drinks company Asahi Beverages
Rugby League
Sponsorship & Marketing

The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Rugby League
Sponsorship & Marketing

Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL). T
Rugby League
Sponsorship & Marketing

Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Rugby League
Sponsorship & Marketing

Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game. Under
Rugby League
Sponsorship & Marketing

Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Rugby League
Media

The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Rugby League
Sponsorship & Marketing

Australia’s National Rugby League has signed cryptocurrency exchange Swyftx as its exclusive cryptocurrency exchange sponsor in a three-year deal, from 2022 to 2024, with a further two-year option until t…
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Rugby League
Sponsorship & Marketing

Australia’s National Rugby League (NRL) has signed up industry super fund EISS Super as its match ball sponsor.
Cricket
Esports

The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Rugby League
Sponsorship & Marketing

Barbecue products retailer Weber has become the first ‘Official BBQ Partner’ of Australia’s NRL State of Origin series between representative rugby league sides from the states of Queensland and New S…