National Football League (NFL)
Super Bowl LV Halftime Show – PepsiCo & the NFL
The soft drinks giant built a six-week immersive experience campaign around The Weeknd’s performance at Super Bowl LIV’s ‘Pepsi Halftime Show’ in February 2021.
Genius Sports expands FanDuel pact to include NFL content
Sports data company completes set of pacts with first-tier NFL sportsbook partners
NFL’s US broadcasters see 14-per-cent boost in ad revenue
Increase in spending mirrors robust audience growth so far in 2021 season
NFL ‘taking Super Bowl halftime sponsorship rights to market’
The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022