National Basketball Association (NBA)

Basketball
Sponsorship & Marketing

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Basketball
Sponsorship & Marketing

Pact with exchange platform adds to team-level activity in fertile space
Basketball
Sponsorship & Marketing

US-based technology giant grows existing relationship with the league
Basketball
Sponsorship & Marketing

League aligns with online legal services platform for new community initiative
Basketball
Sponsorship & Marketing

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
Basketball

In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.
Basketball

In May 2020, healthcare provider Kaiser Permanente leveraged Warriors’ star Klay Thompson’s treatment and rehabilitation after an ACL tear into a documentary about health expertise and personal resilience.
Multi-sport
Sponsorship & Marketing

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.
Basketball
Licensing & Merchandising

The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
Basketball
Sponsorship & Marketing

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Basketball
Sponsorship & Marketing

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…
Basketball
Sponsorship & Marketing

Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide
Basketball

The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.
Basketball
Sponsorship & Marketing

Hotels
Basketball
Sponsorship & Marketing

The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).
Basketball
Sponsorship & Marketing

US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports
Basketball
Sponsorship & Marketing

The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP
Basketball
Sponsorship & Marketing

The National Basketball Association is reportedly poised to loosen sponsorship restrictions in sports betting, hard alcohol and casino categories in order to boost cash flow into teams in the wake of the…