Nascar
Microsoft secures long-term Nascar deal
US software giant Microsoft has sealed a multi-year agreement to serve as the official technology partner of North American stock car racing series Nascar.
Coca-Cola refreshes Speedway Motorsports ties
Beverage giant the Coca-Cola Company has extended its long-term partnership with US motor racing circuit promoter and operator Speedway Motorsports.
DraftKings joins the Nascar grid
Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
Nascar renews with official paint partner
US speciality paint retailer Sherwin-Williams has opted to extend its partnership with North American stock car-racing series Nascar.
K&N Filters stick with Nascar Pro Series
North American stock-car racing series Nascar has agreed a renewed deal with K&N Filters for the automotive parts manufacturer to remain as the title sponsor of its Pro Series.
Nascar tools up with Ingersoll Rand
Global power tools company Ingersoll Rand has expanded its long-term association with North American stock-car racing series Nascar by entering into a new multi-year partnership.
Sprint to end top-tier Nascar sponsorship after 2016 season
Telecommunications company Sprint is to end its long-standing title sponsorship of Nascar’s top US motor-racing series when it’s current contract expires after the 2016 season.
Nascar connects with Xfinity
North American stock-car racing series Nascar has agreed a long-term deal for US media company Comcast’s Xfinity brand to become the title sponsor of its second series.
Mars continues to satisfy Nascar’s sweet tooth
Food manufacturer Mars has announced a multi-year extension to its sponsorship of Nascar and the Joe Gibbs Racing team in the North American stock-car racing series.
National Guard withdraws from Nascar and IndyCar
US reserve military force the National Guard has announced it will withdraw from its sponsorship commitments to Nascar and IndyCar at the end of the US motor racing series’ 2014 seasons.
Whelen continues to light the way for Nascar
North American stock car racing series Nascar has agreed a multi-year extension to its partnership with US signalling devices manufacturer Whelen Engineering.
Nascar enlists Bank of America for Troops to the Track
North American stock car racing series Nascar has reached a deal to make multinational banking and financial services corporation Bank of America the presenting sponsor of its Troops to the Track initiative.
Ford retains naming spot at Nascar showpiece
Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.
Camping World makes strong pitch with Nascar extension
North American stock-car racing series Nascar has announced a seven-year deal to retain camping and recreational vehicle supplies company Camping World as the naming sponsor of its Truck Series through 2022.
Nascar furthers green efforts with Safety-Kleen extension
North American stock-car racing series Nascar has agreed a multi-year extension to its partnership with used oil recycling and re-refining company Safety-Kleen.
Toyota takes the lead as first Daytona Founding Partner
Japanese carmaker Toyota has become the first Founding Partner of the Daytona International Speedway in Florida, in a deal from 2015 to 2025.
Nascar partners with Janssen Pharmaceuticals in health awareness drive
North American stock-car racing series Nascar has entered into an agreement that makes Janssen Pharmaceuticals its official cardiovascular partner.