Nascar

US software giant Microsoft has sealed a multi-year agreement to serve as the official technology partner of North American stock car racing series Nascar.

Beverage giant the Coca-Cola Company has extended its long-term partnership with US motor racing circuit promoter and operator Speedway Motorsports.

Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.

Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.

US speciality paint retailer Sherwin-Williams has opted to extend its partnership with North American stock car-racing series Nascar.

North American stock-car racing series Nascar has agreed a renewed deal with K&N Filters for the automotive parts manufacturer to remain as the title sponsor of its Pro Series.

Global power tools company Ingersoll Rand has expanded its long-term association with North American stock-car racing series Nascar by entering into a new multi-year partnership.

Telecommunications company Sprint is to end its long-standing title sponsorship of Nascar’s top US motor-racing series when it’s current contract expires after the 2016 season.

North American stock-car racing series Nascar has agreed a long-term deal for US media company Comcast’s Xfinity brand to become the title sponsor of its second series.

Food manufacturer Mars has announced a multi-year extension to its sponsorship of Nascar and the Joe Gibbs Racing team in the North American stock-car racing series.

US reserve military force the National Guard has announced it will withdraw from its sponsorship commitments to Nascar and IndyCar at the end of the US motor racing series’ 2014 seasons.

North American stock car racing series Nascar has agreed a multi-year extension to its partnership with US signalling devices manufacturer Whelen Engineering.

North American stock car racing series Nascar has reached a deal to make multinational banking and financial services corporation Bank of America the presenting sponsor of its Troops to the Track initiative.

Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.

North American stock-car racing series Nascar has announced a seven-year deal to retain camping and recreational vehicle supplies company Camping World as the naming sponsor of its Truck Series through 2022.

North American stock-car racing series Nascar has agreed a multi-year extension to its partnership with used oil recycling and re-refining company Safety-Kleen.

Japanese carmaker Toyota has become the first Founding Partner of the Daytona International Speedway in Florida, in a deal from 2015 to 2025.

North American stock-car racing series Nascar has entered into an agreement that makes Janssen Pharmaceuticals its official cardiovascular partner.