Manchester United FC
UK brand Wow Hydrate seeks global push with Man United deal
UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Manchester United ‘in talks’ with Qualcomm over front-of-shirt deal
Premier League club Manchester United is in talks to expand its association with technology company Qualcomm to include front-of-shirt sponsorship rights
Former Man United partnerships executive Bradley joins AEG Europe
Ben Bradley, a former global partnerships director at Manchester United, has taken on a new role as international director in the global partnerships team at live entertainment and sports group AEG Europe
Adidas expects long-term gains from United deal to cover short-term pain
Adidas was keen to finalise a 10-year extension to its kit supply partnership with Manchester United to 2035, especially in the context of flat Q2 sales.
Manchester United announces record £90m-per-year Adidas extension
Premier League club Manchester United has renewed its principal partnership with kit supplier Adidas for a further 10 years until June 2035
Crean joins Man United as partnerships director, Jefferson moves on from lead role
Former Real Madrid head of partnerships strategy Kendall Crean has been appointed as a new partnerships director at Manchester United, in a role previously known as a relationship director, reporting into…
Cadbury extends Manchester United global sponsorship
Premier League club Manchester United has announced that chocolate brand Cadbury has agreed a multi-year extension to its global sponsorship deal
Upside Down – Adidas & Manchester United FC
Manchester Utd Fc and official apparel supplier adidas launched the 2022/23 away kit whilst on tour in Australia (‘Tour Down Under’) through an integrated campaign called ‘Upside Down’
Manchester United signs financial trading deal with Doo Group
Manchester United has announced a multi-year global sponsorship deal with online financial trading platform Doo Group
Manchester United agrees buy-back option on TeamViewer shirt deal
Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor
TeamViewer says Manchester United deal under review after investor urges sponsorship exit
Software company TeamViewer has revealed that it is looking to amend the terms of its existing sponsorship of Manchester United after an activist investor called out the company's sports deals
Manchester United upgrades Therabody deal, signs DreamSetGo as regional partner
Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement
Old Trafford 5G connectivity eyed as United signs global Qualcomm deal
Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Manchester United signs DXC Technology as new sleeve sponsor
Premier League club Manchester United has signed a wide-ranging sponsorship contract with DXC Technology
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.