Manchester City
Multi-continent presence gives flexibility in market
German technology company SAP has signed a multi-year global partner deal with City Football Group, the organisation that owns major clubs on four continents, led by the English Premier League’s Manchester City.
SAP signs wide-ranging partnership with City Football Group
German software company SAP has secured a multi-year marketing and technology partnership with the City Football Group.
MusclePharm nets City partnership
Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.
Citi links up with City in Premier League
Financial services institution Citi has signed up as the official banking partner of English Premier League football club Manchester City.
Manchester City links up with PZ Cussons for Nigerian drive
English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.
Manchester City extends Vivo Energy ties to Botswana
Reigning English Premier League champion Manchester City has agreed a partnership with African energy company Vivo Energy for the Botswanan market.
Melbourne City secures FXPrimus investment
Online foreign exchange trading firm FXPrimus has agreed a deal to become a partner of Australian A-League football team Melbourne City.
FXPrimus invests in Manchester City
English Premier League champion Manchester City has agreed a three-and-a-half year deal to make FXPrimus its official online forex trading partner.
DJI Holdings deal just the ticket for Manchester City
English Premier League champion Manchester City has agreed a partnership with Chinese lottery operator DJI Holdings.
Manchester City feeling good with Healthpoint
Sports-related injury centre Healthpoint has agreed a three-year deal with Manchester City to become the English Premier League champion’s regional healthcare partner in the United Arab Emirates.
SuisseGas backs Manchester City’s Etihad Campus expansion
English Premier League champion Manchester City has signed a three-year commercial partnership with energy company SuisseGas.
Manchester City in talks over lucrative Etihad Airways extension – report
English Premier League champion Manchester City is in line to secure a lucrative extension to its long-term sponsorship deal with Abu Dhabi airline Etihad Airways worth an additional £320m (€407m/$522m), according to UK newspaper the Mirror.
Hays: Football central to global ambitions
Global recruitment specialist Hays is using partnerships within the City Football Group (CFG) portfolio to increase brand awareness and engagement, Sholto Douglas-Home, chief marketing officer told Sports Sponsorship Insider.
Manchester City boosts Malaysian presence with new partner
English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.
Manchester City connects with MTN Cameroon
English Premier League champion Manchester City has announced a two-year partnership with the Cameroonian branch of South African-based telecommunications provider MTN.
Manchester City nets partnership double
Manchester City has announced partnerships with British shirtmaker and tailor T.M. Lewin and Asian wellness and lifestyle company QNet ahead of the defence of its English Premier League title.
Nissan signs up to City Football Group’s global vision
Japanese automotive giant Nissan has agreed a five-year deal to become the first global partner of City Football Group, which operates English Premier League champion Manchester City and holds stakes in teams in the US, Australia and Japan.
Manchester City nets Jiwasraya partnership
English Premier League champion Manchester City has announced a two-year deal to make Jiwasraya its official insurance partner in Indonesia.