Liverpool FC

Global technology and digital transformation firm Orion Innovation has announced a new agreement with Liverpool, marking the company's first step into the sponsorship space.

AXA acquired the naming rights to Liverpool Women’s new Melwood Training Centre to support a global campaign targeting female consumers, according to Virginie Berçot, global brand director for the French multinational insurance firm.

Liverpool FC commercial director Ben Latty describes how the club will work with new sponsor, global shipping and logistics specialist UPS, to enhance its retail and e-commerce operations.

Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio

Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands

Liverpool Football Club’s sleeve sponsorship renewal with Expedia is worth significantly more than the travel provider’s previous agreement but still fell short of the club’s expectations. Matthew Williams reports.

In early 2022, agency Pitch created a campaign for online broker ThinkMarkets leveraging its status as the global trading partner of Liverpool FC with a campaign inspired by a famous scene from the movie ‘The Big Short’

VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.