KNVB
KNVB targets bigger crowds for women’s game through Azerion title sponsorship
The Dutch Football Association (KNVB) has agreed a three-season deal which makes digital entertainment and media platform Azerion the new title sponsor of the Vrouwen Eredivisie, the top tier of the domestic…
KNVB extends with main sponsor ING until 2028
Financial services corporation ING has extended its main sponsorship agreement with the Royal Dutch Football Association (KNVB) until 2028
Het Mooiste Shirt Van Nederland/Most Beautiful Shirt in the Netherlands – DPG Media & the Royal Dutch Football Association
In May and June 2021, KNVB media partner DPG Media drove excitement ahead of the delayed Euro 2020 with a fan vote to find the most popular Dutch national team shirt of all time.
Coca-Cola renews with KNVB, shifts focus ‘from stadium experience to content’
The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year
ING develops Dutch football presence as first women’s Eredivisie sponsor
Dutch financial services company ING has expanded its sponsorship of the Royal Dutch Football Association (KNBV) to include the women's Eredivisie
KNVB extends with insurance partner
Insurance company ARAG has opted to extend its partnership with the Royal Netherlands Football Association (KNVB).
Fresh blow for FC Twente as main sponsor ends deal
FC Twente has reached an agreement to terminate its partnership with business travel mobility card company and main sponsor XXImo, further increasing the financial problems surrounding the Dutch Eredivisie football club.
TVM: Moving away from exposure-based strategy
Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.