International Tennis Federation (ITF)
ITF, ATP turn to financial services sector with UniCredit, OFX deals
After five years without a banking sponsor, the International Tennis Federation (ITF) has announced a new three-year agreement with UniCredit.
Microsoft recommits to Billie Jean King Cup with sponsorship extension
The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
Lutz to leave Team Marketing for BJK Cup CEO role
Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
ITF re-enters betting sector with Stake after integrity issues absence
The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.
ITF unveils Iberdrola as Billie Jean King Cup energy sponsor
The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
Haggerty comfortably defeats von Arnim challenge in ITF presidential election
David Haggerty has been re-elected president of the International Tennis Federation for a third term, having comfortably seen off the challenge of Dietloff von Arnim
Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
ITF secures Billie Jean King Cup investment from Walter’s TWG Global
TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
Kosmos ‘takes case to CAS’ over Davis Cup contract termination
Kosmos Tennis, a subsidiary of the Kosmos investment group, claims to have taken its case to the Court of Arbitration for Sport in Lausanne following the termination of its 25-year agreement with the International…
ITF’s 25-year Davis Cup deal with Kosmos terminated
Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
Data Snapshot: Tennis 2022
Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
Gainbridge replaces BNP Paribas as Billie Jean King Cup title sponsor
The International Tennis Federation (ITF) has signed Gainbridge Insurance Agency as the new official title partner of the Billie Jean King Cup, the women’s World Cup of Tennis.
ITF generates Billie Jean King Cup title sponsor uplift with Gainbridge deal
BNP Paribas previously held title rights
Billie Jean King Enterprises instrumental in deal
Sponsorship underpins uplift in prize money
Lexus renews Davis Cup sponsorship
Toyota-owned luxury car brand Lexus has renewed its role as an official partner of the Davis Cup tennis finals
ITF generated $67m in 2021 as Covid effect lingers
The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6
Uniqlo extends as ITF Wheelchair Tennis Tour title sponsor
Clothing retail brand Uniqlo has extended its title sponsorship agreement with the International Tennis Federation for the ‘Uniqlo Wheelchair Tennis Tour’ for three more years through 2024.
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.