International Cricket Council (ICC)

DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.

The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game

The International Cricket Council (ICC) has enjoyed its most commercially successful Cricket World Cup to date, earning sponsorship revenue well in excess of €100m from the event.

SportBusiness Sponsorship looks at how DP World activated its sponsorship agreement covering this year's ICC Cricket World Cup.

The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…

Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year

The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio

The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits

The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027

The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to secure an official apparel supplier

Decision part of new framework for next rights cycle ICC focused on greater value from premium events 2022 Women’s World Cup the most viewed women’s cricket competition in history The

While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.