Globo
SailGP eyes broadcast growth with raft of deals
SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Globo regains Copa América rights, Michelob Ultra sponsors 2024 edition
Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
Brazilian justice ministry investigates betting sponsorship contracts
Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Sportingbet signs with Brazil’s Globo for major football advertising package
Online betting brand Sportingbet has become a new advertising partner of Brazilian club football on Globosat’s SporTV channel for the 2019 season.
Globo adds sponsorship role to Rio 2016 commitments
Brazilian media group Globo has agreed a deal under which it will become the official media sponsor of the 2016 summer Olympic Games in Rio de Janeiro.