French Football League (LFP)

Football
Sponsorship & Marketing

Matthew Glendinning looks at the central sponsorship portfolio of the Ligue de Football Professionnel, the organiser of France's Ligue 1 and Ligue 2.
Football
Media

BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved. The pay-television broadcaster has paid €15.7m ($16.7
Football
Finance & Law

The sponsorship element of beIN Sports' rights deal with France's Professional Football League (LFP) is under serious threat as Ligue 1's new domestic media rights contracts could be further devalued.
Football
Media

Ligue 1 clubs are losing patience with France's Professional Football League (LFP) over the handling of its relationship with domestic rights partner beIN Sports, which continues to withhold its first…
Football
Media

The French football domestic rights saga is almost at an end, after the league's board of directors validated the €100m ($108m) per season media rights and sponsorship offer from pay-television's beIN S…
Football
Sponsorship & Marketing

Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
Football
Media

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Football
Sponsorship & Marketing

France’s Professional Football League (LFP) has renewed an agreement with Indian specialist tyre company BKT for naming rights to Ligue 2, the second tier of club football in the country.
Football
Sponsorship & Marketing

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
Football
Sponsorship & Marketing

French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
Football
Sponsorship & Marketing

France's Professional Football League (LFP) has announced a new sponsorship with Swiss watchmaker Oris
Football
Sponsorship & Marketing

France’s Professional Football League (LFP) has renewed its Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023-24 season.
Football
Sponsorship & Marketing

Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
Football
Sponsorship & Marketing

France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.
Football
Sponsorship & Marketing

French online betting operator Betclic has signed a three-year sponsorship deal with France’s Professional Football League (LFP).
Football
Sponsorship & Marketing

Indian specialist tyre company BKT will pay the Ligue de Football Professionnel between €2m ($2.2m) and €2.5m
Football
Sponsorship & Marketing

The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo. The French service is said to be the first carpool platform entirely dedicated to sporting events
Esports
Fan Engagement

Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league