Formula One Management

For the purposes of this Data Report into the top three sponsors by rights fee attached to the 10 Formula One teams for the 2016 season, carmaker constructors have not been included.

Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.

The Manor Marussia Formula One motor-racing team has signed up Flex Box, a leading manufacturer and supplier of new shipping, storage and reefer containers, as its latest partner.

Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.

Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.

Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.

The Scuderia Ferrari and Red Bull Racing teams continue to lead the Formula One pack in sponsorship, in spite of the Mercedes’ dominance of the 2014 Championship.

Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.

Drinks giant Diageo has defended its sponsorship of the Formula One motor racing championship in response to criticism from the European Alcohol Policy Alliance (Eurocare).

Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.

The Mercedes Formula One motor racing outfit has announced a multi-year extension to its team supplier partnership with German sportswear giant Puma.

Scotch whisky brand Johnnie Walker has entered into a multi-year partnership with the Formula One motor-racing series.

Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.

Diageo-owned vodka brand Smirnoff has committed the lion’s share of its global sponsorship budget for this year to a one-year major partner deal with the Force India F1 team. The deal was announced on May 1, ahead of the Spanish Grand Prix, the fifth race of the Formula One season.