Formula One Group

Motorsport

The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on the $435m-$487m the combined portfolios were worth in 2021.
Motorsport
Sponsorship & Marketing

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Motorsport
Sponsorship & Marketing

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Motorsport
Licensing & Merchandising

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
Motorsport
Sponsorship & Marketing

Formula 1 has signed up finance and human resources company Workday as a regional sponsor
Motorsport
Sponsorship & Marketing

Formula 1 has added communications platform Zoom to its portfolio as a second-tier Official Partner in a multi-year contract
Motorsport
Sponsorship & Marketing

Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider
Motorsport
Sponsorship & Marketing

Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli
Motorsport
Sponsorship & Marketing

Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio
Motorsport
Sponsorship & Marketing

Formula 1 team Aston Martin has added alcohol-free beer brand Peroni Libera 0.0% as a sponsor ahead of its return to the sport