Formula 1
Volcan de mi Tierra joins extensive Las Vegas Grand Prix sponsor roster
The organisers of the upcoming Formula 1 Las Vegas Grand Prix have made tequila brand Volcan de mi Tierra the latest addition to the event’s sponsorship portfolio.
Formula 1 adds Crypto.com to global sponsor roster
Cryptocurrency platform Crypto.com has today (Tuesday) broadened its presence in Formula 1 by signing up as the seventh top-tier global partner of the motor-racing championship
Suzuka extends F1 deal, Honda to sponsor 2021 Japanese GP
Formula 1 is set to continue racing at Suzuka Circuit until at least the 2024 season, after a three-year contract extension was struck for the Japanese Grand Prix
Formula 1 turns to Herjavec Group for cyber security
The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group
DHL extends status as F1’s longest serving global partner
Logistics company DHL has agreed a multi-year extension to its contract as a global partner of the Formula 1 motor-racing championship
Round-Up: Football salary cap proposed, India-Sri Lanka tour decision delay, UFC on Bilibili, and more
The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Liqui Moly eyes further global growth with F1 extension
Formula 1 has struck its second sponsorship deal this week, with lubricants manufacturer Liqui Moly agreeing a three-season extension to its association with the motor-racing championship
F1 sponsorship chief Barnett replaced by Heineken’s Pincus
Formula 1 today (Thursday) announced that Murray Barnett will step down from his role as director of sponsorship and commercial partnerships to “pursue wider commercial opportunities”.
McLaren car reveals next stage in BAT’s ‘dynamic branding’
The new McLaren Racing car for the 2020 Formula 1 season has revealed the next iteration of “dynamic branding” associated with the team’s extended and expanded deal with new principal partner British Ameri…
Carey defends lack of F1 sponsorships in Liberty Media era
Formula 1 chief executive Chase Carey has defended the lack of major sponsorship deals secured since Liberty Media’s takeover of the motor-racing championship, adding that he has a “three-page back lis…
F1 agrees extension to Singapore Grand Prix title sponsorship with Singapore Airlines
Singapore Airlines has signed a deal with Formula One to extend its title sponsorship of the Singapore Grand Prix until 2021