Fnatic
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
Fnatic appoints ex-Premier League and Zwift executive Edmondson as CCO
Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer
Nielsen and Fnatic study shows growing value of esports sponsorships
A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.
Sportfive brokers Fnatic front-of-shirt deal with Asos
Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…
Cryptocurrency exchange backs Fnatic in ‘milestone’ $15m deal
Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com.
The deal names Crypto.c
Fnatic turns to Sportfive to find new main jersey sponsor
Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor
Fnatic signs Lavazza as brand makes first foray into esports
Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio.
The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
Smartphone maker OnePlus sets new bar with Fnatic shirt deal
Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.
Fnatic signs first front-of-shirt partnership with OnePlus
Global esports team Fnatic has signed its first ever front-of-shirt partnership with Chinese smartphone maker OnePlus
Dafabet makes e-sports play with Fnatic team deal
Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.