Fiba
Japan Airlines supports Olympic deal with Fiba rights
Japanese carrier Japan Airlines has paid a seven-figure euros rights fee to become the Global Partner and Official Airline of the international basketball federation in a 17-month deal, from August 2015 to the end of 2016.
Japan Airlines lands global partnership with Fiba
The International Basketball Federation (Fiba) has secured a deal to make Japan Airlines a global partner.
Kia bolsters basketball portfolio with Fiba Asia Championships
Korean automotive manufacturer Kia Motors has agreed to become the presenting sponsor of the International Basketball Federation’s (Fiba) 2015 Asia Championship and Asia Women’s Championship.
Wilson to support Fiba 3×3 growth
The International Basketball Federation (Fiba) has secured a long-term deal with Wilson Sporting Goods covering its 3x3 format of the sport that features three players per team.
Coors Light in Mexico lifted by Fiba Americas deal
Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.
Heineken subsidiary partners Fiba Americas Championship
The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma - the Mexican subsidiary of Dutch brewing giant Heineken - for the 2015 Fiba Americas Championship in Monterrey.
Brazil secures support for Fiba tournaments
The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.
Fiba cleans up with Head & Shoulders deal
The International Basketball Federation (Fiba) has agreed a partnership with consumer goods company Procter & Gamble to promote shampoo brand Head & Shoulders in association with its major national team competitions through 2015.
Toyota confirms Fiba Women’s World Championship deal
Japanese car maker Toyota has signed up as a global partner of the International Basketball Federation’s (Fiba) 2014 World Championship for Women.
Dubai Duty Free lays up Fiba U-17 Championship deal
The UAE Basketball Association has reached a long-term agreement with Dubai Duty Free under which the airport retailer has become an event sponsor of the International Basketball Federation’s (Fiba) 2014 U-17 World Championship in Dubai
Emirates flying high with Fiba event partnership
Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.
BMW nets sponsor slot at Fiba World Cup
German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.