English Football Association (FA)
FA grabs last-minute sponsor for Uefa Nations League clashes
The Football Association has inked a tailor-made, two-game deal with a new lead sponsor for the Uefa Nations League competition.
England fixtures to provide showcase for Football Foundation
The Football Association has agreed a deal that will see sports charity the Football Foundation become the official lead sponsor of the England team for its upcoming Uefa Nations League fixtures against…
FA ‘deluged with approaches’ as it delivers new partner
The Football Association has signed a new, two-year partnership with P&G-owned shampoo brand Head & Shoulders as it cashes in on the team’s World Cup success this summer.
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
Bud Light takes on FA sponsorship rights
US beer brand Bud Light has become an official beer partner of England’s men’s national football team, building on an existing agreement between the English Football Association and Bud Light’s parent compa…
FA extends long-running McDonald’s partnership
Fast-food restaurant chain McDonald’s has renewed its partnership with the English Football Association.
Mitre replaces Nike as FA ball partner
The English Football Association has entered into a partnership with British football equipment manufacturer Mitre
Mars to support women’s, disabled football with new FA deal
Global food company Mars Wrigley Confectionery has signed a four-year extension to its partnership with the English Football Association.
Lidl bags deal with UK national football associations
Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.
Budweiser returns to FA Cup
Beer brand Budweiser has renewed its ties with English football’s FA Cup less than a year after ending its three-season stint as lead sponsor of the knockout club competition.