England and Wales Cricket Board (ECB)
EXCLUSIVE: Rothesay ECB deal includes County Championship title rights
Pensions insurance specialist Rothesay will take over cricket’s County Championship title sponsorship rights from 2025, SportBusiness can reveal.
Rothesay pays premium for Ashes year in ECB Test deal
The value of pension insurance specialist Rothesay’s new sponsorship agreement with the England and Wales Cricket Board (ECB) fluctuates depending on the calibre of England’s test match opponents, SportBusiness Sponsorship understands.
ECB looks to insurance sector again with Rothesay
The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
James launches Bazballers Consulting after departing ECB
Commercial rights executive Russell James has set up a new consultancy after recently vacating the sales and marketing director position at the England and Wales Cricket Board (ECB)
Brown swaps ECB for Blast as commercial director
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
Vitality widens ECB sponsorship to take on vacant naming rights position
The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.
IG recalibrates ECB deal to focus on new business
UK-based investment platform IG will focus on winning new business through its sleeve sponsorship agreement with the England and Wales Cricket Board (ECB) having settled on this strategy midway through its previous contract with the organisation.
ECB secures more grassroots funding in sleeve sponsorship renewal with IG
The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.
‘Our target audience over-indexes in cricket’ | James Morrison, Laithwaites
James Morrison, head of brand and partnerships for Laithwaites Wine, explains why the wine delivery service returned as a sponsor of the England and Wales Cricket Board.
Two down, one to go as ECB lands Metro Bank as One Day sponsor
The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
Compare the Market fills The Hundred’s principal sponsor position
Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition
ECB signs up Chaiiwala to sponsor The Hundred
The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
ECB hails ‘landmark’ sponsorship of women’s game with Metro Bank
The England and Wales Cricket Board (ECB) today (Wednesday) unveiled the UK's Metro Bank as the inaugural champion partner of women's and girls' cricket
ECB secures Laithwaites Wine sponsorship
The England and Wales Cricket Board has signed up Laithwaites Wine as its latest sponsor in a multi-year agreement which makes the brand the official wine partner of England Cricket
ECB opens new sponsorship category with watchmaker Rado
The England and Wales Cricket Board (ECB) has signed luxury watchmaker Rado as its first-ever Official Timing Partner
EXCLUSIVE: The Hundred searches for new Principal Partner after Cazoo exit
The England and Wales Cricket Board (ECB) is searching for a new Principal Partner for The Hundred after online automotive retailer Cazoo chose not to renew its contract amid ongoing financial problems…
EXCLUSIVE: LV= Insurance to end ECB sponsorship when deal expires
LV= Insurance has decided not to renew its sponsorship agreement with the England & Wales Cricket Board when the term expires at the end of 2023
Vitality upgrades ECB Hundred deal to include back-of-shirt and training kit rights
The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…