Deutsche Telekom
Deutsche Telekom expands German Ice Hockey Federation rights deal
The German Ice Hockey Federation (DEB) has extended and expanded its media and sponsorship rights agreement with telco Deutsche Telekom for a further four years
Bayern on track for ‘€200m’ Telekom extension
German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Deutsche Telekom-DFB deal held value in challenging market
Deutsche Telekom’s recent sponsorship renewal with the German Football Federation (DFB) held its value, despite difficult on-pitch and off-pitch conditions for the rights-holder.
Deutsche Telekom to connect with FC Köln in three-year sponsorship
Deutsche Telekom, the German telecoms group, is to become a sponsor of Bundesliga side 1. FC Köln in the role of “exclusive partner for telecommunications and technology”.
Deutsche Telekom to title sponsor BBL Pokal
German telco Deutsche Telekom has agreed a deal for its MagentaSport service to become the new title sponsor of the BBL Pokal domestic basketball competition
Stadium technology the focus of Bayern-Deutsche Telekom extension
German Bundesliga champion Bayern Munich has agreed a long-term extension to its shirt sponsorship deal with Deutsche Telekom.