Conmebol
Copa América announces eleventh-hour Coca-Cola deal
Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.
Conmebol leans on Chinese brands again with TCL Copa América renewal
Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
BYD takes regional option in Copa América play
Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
Mapfre takes Copa Libertadores top sponsors into double figures
The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Unilever eyes US prize with Copa América sponsorship
UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Hyundai deal takes Copa Libertadores portfolio close to completion
South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026.
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Globo regains Copa América rights, Michelob Ultra sponsors 2024 edition
Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
Mercado Libre joins growing portfolio of Conmebol club competition sponsors
Mercado Libre, one of the leading e-commerce firms in Latin America, has signed up as a sponsor of all club competitions run by Conmebol, South American football's governing body
Electronic Arts renews deal with Conmebol
Video game developer Electronic Arts (EA) has renewed its sponsorship agreement with South America’s football governing body Conmebol in a multi-year deal.
TCL ups presence in South American football with Copa Libertadores deal
Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle
Coca-Cola, Powerade named Conmebol club competition sponsors in four-year deal
Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Mastercard adds women’s event to extended Copa Libertadores deal
Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.
Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina
Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Conmebol, FC Diez Media launch ‘360-degree’ sponsorship plan for 2023-26 cycle
The South American Football Confederation (Conmebol) and its exclusive commercial agency FC Diez Media have launched the sponsorship plan for the 2023-26 cycle of Conmebol club competitions
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
Conmebol, FC Diez Media launch standalone packages for women’s Copa Libertadores
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have launched standalone sponsorship packages for the women’s Copa Libertadores for the first time.
DHL signs up to sponsor Copa Libertadores and Copa Sudamericana
The South American Football Confederation (Conmebol) has added global logistics specialists DHL as a sponsor of its Copa Libertadores and Copa Sudamericana club competitions