Confederação Brasileira de Futebol (CBF)
Chevrolet extends Brazilian Football Confederation deal
The Brazilian Football Confederation (CBF) has extended and expanded a sponsorship deal with automotive manufacturer Chevrolet.
Continental set for Copa do Brasil run
Tyre manufacturer Continental has expanded its football presence by becoming a sponsor of the Copa do Brasil knockout club football competition.
CBF pens 30-year sponsorship deal with Ultrafarma
The Brazilian Football Confederation (CBF) has agreed a 30-year sponsorship deal with Ultrafarma, an e-commerce company that works in the pharmaceutical sector.
Chevrolet links up with Brasil Global Tour
Automotive manufacturer Chevrolet has signed up as the title sponsor of the Brasil Global Tour – the series of friendly matches featuring the Brazil national football team.
Caixa invests in Corinthians extension
Government-owned bank Caixa Economica Federal has renewed its major shirt sponsorship deal with Campeonato Brasiliero football club Corinthians for the 2015 season.
TIM enhances Campeonato Brasileiro standing with double deal
Brazilian telecommunications company TIM has further strengthened its considerable presence in the Campeonato Brasileiro Série A football league by signing one-year sponsorship agreements with Coritiba and Atletico Paranaense.
Palmeiras doubles up on shirt sponsors with Prevent Senior
Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.
Fluminense reels in Frescatto Company deal
Campeonato Brasileiro Serie A football club Fluminense has secured a one-year sponsorship deal with food group Frescatto Company.
CBF secures long-term connection with Vivo
The Brazilian Football Confederation (CBF) has sealed an eight-year extension to its sponsorship agreement with telecommunications brand Vivo, part of the Telefonica Group.
Top Brazilian club unveils 2015 sponsors
Campeonato Brasileiro Série A football club Atlético Mineiro has unveiled its sponsors for the new year, with real estate company MRV Engenharia set to serve as its main partner.
Elo links up with Copa do Brasil
Brazilian credit card company Elo has agreed a three-year sponsorship deal for the Copa do Brasil club football competition.
Caixa continues commitment to women’s football in Brazil
Government-owned bank Caixa Economica Federal has renewed its title sponsorship of the Campeonato Brasileiro for the second edition of the women’s football league.
Michelin teams up with CBF
French tyre manufacturer Michelin has agreed a deal to become a sponsor of the Brazil national football team.
Chevrolet Brazil: Making football its route to consumer connection
The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.
Chevrolet raises stake in Brazilian football
General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.
Herbalife signs up for Copa do Brasil
Nutrition supplements company Herbalife has agreed a sponsorship deal with the Copa do Brasil domestic club football knockout competition.
Rugby League World Cup to generate over £2m from sponsors
The Rugby League World Cup 2013, currently being hosted by England and Wales, will make £2m (€2.4m/$3.2m) to £3m in sponsorship revenue, according to Sports Sponsorship Insider research.
FFF targeting 15% increase in national team sponsorship
The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.