City Football Group
Cole shakes up Xylem’s CFG sponsorship strategy
US-based water technology company Xylem is shaking up and reframing its sponsorship of City Football Group clubs under new head of brand and partnerships Fiona Cole.
Asahi Super Dry signs global City Football Group deal
Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Xylem renews City Football Group sponsorship
US-based water technology company Xylem has renewed its multi-year global sponsorship of Premier League Champions Manchester City and selected City Football Group teams
Nissan to pivot from global deals to more ‘strategic partnerships’ says sponsorship head
Nissan is likely to pivot away from striking global sponsorship deals to focus instead on more ‘strategic partnerships’ according to Owen Hughes, head of global sponsorship for the car manufacturer.
Manchester City Women and New York City FC announce JLab headphones tie-up
Two City Football Group-owned clubs, Manchester City Women and New York City FC, have announced sponsorship deals with American headphones brand JLab Audio.
Melbourne City FC connects with MyRepublic as exclusive internet sponsor
Australian football club Melbourne City FC has signed up MyRepublic as its official internet provider
Expo 2020 Dubai upgrades to shirt sponsor at Mumbai City FC
Indian football club Mumbai City has expanded its deal with Expo 2020 Dubai to a global sponsorship contract
Nissan extends with City Football Group, adds Sichuan Jiuniu to package
Football club ownership company City Football Group has extended its global sponsorship with Japanese carmaker Nissan into a third contract term
WeWork signs workplace sponsorships with Manchester City and NYCFC
Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC
Expo 2020 Dubai signs up with Manchester City and Mumbai City
English Premier League champions Manchester City has signed up Expo 2020 Dubai as the club’s ‘Official Exhibition Partner’ in a short-term sponsorship deal.
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Round-Up: Wada threat to US athletes, Kooyong Classic cancelled, Williams family leaves F1, and more
America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
New York City FC to put increased focus on team-specific sponsorship sales
Major League Soccer team New York City FC is tweaking its business model to put an increased focus on team-specific corporate partnership sales
Etihad Airways to sponsor Mumbai City FC
Abu Dhabi airline Etihad Airways has agreed a deal to sponsor Mumbai City FC, the Indian Super League club that last month became part of City Football Group
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
City Football Group agrees Global Partnership with EA Sports
Video gaming brand EA Sports has signed a global partnership with multi-club owner City Football Group to become the Official Gaming Partner of Manchester City, New York City and Melbourne City
Manchester City teams up with Superbloke, extends QNET deal
English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…
Puma grabs personal endorsement deal with Pep Guardiola
German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola
Nissan extends with City Football Group, signs Guardiola as ambassador
Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola