Bundesliga

German Bundesliga football club Freiburg has extended a sponsorship deal with Berg bei Ravensburg-based electromechanical components provider Rafi.

German banking and financial services company Commerzbank has agreed a five-year extension to its naming rights deal for the home of Eintracht Frankfurt, along with signing new terms for its partnership with the Bundesliga football club.

South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.

German banking and financial services company Commerzbank has agreed to extend its naming rights deal for the home of Bundesliga football club Eintracht Frankfurt to 2020, according to Frankfurter Allgemeine Zeitung.

German Bundesliga football club SC Paderborn has signed a two-year extension with shirt sponsor kfzteile24.

German billionaire Klaus-Michael Kuehne has acquired a 7.5 per cent stake in Hamburg SV, along with securing the naming rights to the Bundesliga football club’s home stadium.

The German arm of printing products and software company Kyocera Document Solutions has consolidated its sporting presence in the country by renewing commercial ties with the German Hockey Association (DHB) and Bundesliga football team Borussia Monchengladbach.

German Bundesliga team Schalke 04 has agreed a partnership with Korean tyre manufacturer Kumho Tyre through the 2016-17 football season.

Hertha Berlin is looking for a new main sponsor after railway company Deutsche Bahn said it will downgrade its partnership with the German Bundesliga football club.

German brewery Krombacher has secured an early four-year extension to its commercial partnership with Bundesliga football team VfB Stuttgart.

German Bundesliga football team Hannover 96 has extended its kit deal with sportswear manufacturer Jako through to the end of the 2018-19 season.

Electrical goods retailer Expert Handels has signed a two-year extension to its partnership with German Bundesliga football club Hannover 96.

German Bundesliga football club Bayer 04 Leverkusen is considering its options after a court ruled that it must pay back €15.9m ($20.3m), plus interest, to the insolvency administrator of a former sponsor.

German Bundesliga football club Hannover 96 has agreed a multi-year partnership with Turkey’s national carrier Turkish Airlines.

Eintracht Frankfurt has signed a three-year partnership with savings bank Frankfurter Sparkasse, while the German Bundesliga football club is reportedly closing in on a new stadium naming rights deal Commerzbank.

Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.