Bundesliga International

Mondelēz International has removed some inventory from its new licensing agreement with the German Football League to allow it to strike additional deals with Bayern Munich and Borussia Dortmund.

Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…

Robert Klein, chief executive of Bundesliga International, is leaving the German league’s international rights sales arm to head up the football operations at IMG Media, SportBusiness understands.

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…

Peer Naubert has been named chief marketing officer at Bundesliga International, the international commercial rights sales arm of the German Football League (DFL)

The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…

Bundesliga International, the German Football League’s commercial arm, has signed fantasy football gaming platform Sorare as a sponsor of the top two tiers of football in the country.

Clubs from Germany’s two Bundesliga divisions have today (Wednesday) decided to break off talks over private equity investment in a new league entity that would hold a licence to commercialise their i…

Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.

The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands

The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…

Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday). T

Mondelēz International, the US-based confectionery and snack food company, has become a sponsor of German football’s Bundesliga and second-tier 2. Bundesliga in a multi-year agreement.

The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league's international broadcast rights selling arm