British Olympic Association (BOA)
IOC tops $3bn mark for Worldwide Partners
SportBusiness Sponsorship's research indicates The International Olympic Committee has surpassed its sponsorship revenue expectations for the four-year cycle that includes this year’s Summer Olympic Games in Paris.
Centrica sponsorship drive continues with British Gas Team GB deal
UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
Dreams extends TeamGB and ParalympicsGB backing ahead of winter games
Team GB and ParalympicsGB have extended the sponsorship contract of mattress retailer Dreams ahead of the Beijing 2022 Winter Olympic and Paralympic Winter Games
Randox Health sponsors Team GB in Covid-19 testing role
Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…
Plant-based Birds Eye brand latest to join Team GB supplier tier
The British Olympic Association (BOA) has signed up frozen food manufacturer Birds Eye to the sponsorship portfolio of Team GB as an Official Supporter
Yoplait Kids backs Team GB sponsorship with seven-figure ATL commitment
The General Mills-owned Yoplait Kids yoghurt brand will sponsor Team GB for the next three Olympic Games
Camelot to aid Team GB and ParalympicsGB’s Tokyo preparations
Camelot, the company which operates the UK’s National Lottery, has agreed sponsorship deals with the British Olympic Association and British Paralympic Association ahead of the rescheduled summer Olympic a…
BOA connects with GoDaddy ahead of Tokyo Olympics
US-based internet company GoDaddy has agreed a deal to partner with the British Olympic Association
Athletes ‘pleased’ after BOA agrees to further Rule 40 relaxation
The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…
BOA set to further relax Rule 40 regulations following athlete legal challenge
The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes
M&C Saatchi S&E to activate Dreams’ Team GB sponsorship
UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.
British Airways to support BOA for fourth consecutive Olympics
The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner
BOA issues ‘robust’ response to athletes’ Rule 40 legal challenge
The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.
BOA adds Whole Earth to Team GB sponsors ahead of Tokyo 2020
The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games
British Athletes take legal action against BOA over sponsorship restrictions
The British Olympic Association (BOA) is facing legal action from some of its top athletes over the restrictions it imposes on personal sponsorships at the Olympic Games
BOA’s relaxed Rule 40 restrictions criticised for ‘not going far enough’
The British Olympic Association has become the latest national Olympic Committee to revise its Rule 40 guidelines, giving British athletes more freedom to promote their sponsors during next year's Olympic…
Purplebricks joins Team GB as Official Partner
UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020
McVitie’s signs with Team GB for Tokyo 2020
The McVitie’s biscuit brand has signed as an Official Partner of Team GB in the lead up to the Tokyo 2020 Olympic Games.