British & Irish Lions

Rugby Union

Ben Calveley, British & Irish Lions chief executive, says the decision to pool some sponsorship assets with Rugby Australia for the team's upcoming tour to the country is driving value for sponsors.
Rugby Union
Sponsorship & Marketing

Qatar Airways has expanded its presence in rugby union through a sponsorship - brokered by Pitch International - of the British & Irish Lions tour to Australia next summer.
Rugby Union
Sponsorship & Marketing

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Rugby Union
Licensing & Merchandising

The British & Irish Lions have appointed IMG as their worldwide licensing agency in a multi-year deal running through 2027.  
Rugby Union
Sponsorship & Marketing

Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia
Rugby Union
Licensing & Merchandising

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Rugby Union
Fan Engagement

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U
Rugby Union
Sponsorship & Marketing

The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering
Rugby Union
Sponsorship & Marketing

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
Rugby Union
Sponsorship & Marketing

The British & Irish Lions have continued a sponsorship drive ahead of this summer's tour of South Africa with the signing of financial services firm Santander International
Rugby Union
Sponsorship & Marketing

The British and Irish Lions and South Africa Rugby have signed up sports nutrition brand Pro Athlete Supplementation as the latest sponsor for the upcoming series between the two sides
Rugby
Sponsorship & Marketing

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Rugby Union
Sponsorship & Marketing

Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
Rugby Union
Sponsorship & Marketing

Logistics company DHL Express has signed as the official logistics provider for the 2021 British & Irish Lions Tour of South Africa
Rugby Union
Sponsorship & Marketing

The Famous Grouse, the blended Scotch whisky brand, has completed a trio of rugby union sponsorship agreements
Rugby Union
Sponsorship & Marketing

The British & Irish Lions have signed Vodafone as lead sponsor ahead of the team's tour to South Africa in 2021. The brand will take the role of front-of-shirt sponsor for the tour
Rugby Union
Sponsorship & Marketing

Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021
Rugby Union

British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team