Betano
Betano continues football push with Uefa Europa League deal
Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.
‘Football is king by a distance’ | Julio Iglesias Hernando, Betano
Betano believes its decision to operate exclusively in regulated betting markets and willingness to “open its books” to potential partners has been key to securing high-profile deals with Fifa, Uefa and Conmebol.
Betano picks Villa to ‘punch above its weight’ in UK market entry
Betano is using its front-of-shirt deal with Aston Villa to support its launch in the UK. Matthew Glendinning speaks to Julio Iglesias Hernando, chief commercial officer for the betting firm, and Villa's president of business operations, Chris Heck.
Betano continues sponsorship push with three-year Benfica renewal
Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
Betano advances Latin America push with Argentinian league title sponsorship
Kaizen Gaming's deal with Argentine Football Association comes on the heels of its title sponsorship of Campeonato Brasileiro Série A.
Brazil betting boom continues as Betano picks up Série A title rights
With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
Aston Villa seals ‘biggest ever shirt sponsorship’ with Betano
Aston Villa is set to announce the biggest shirt sponsorship deal in its history, having agreed a two-year contract with Greek betting platform Betano.
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Betano becomes first Uefa Euros betting sponsor following Fifa deal
Sports betting firm Betano has announced a new global sponsorship deal with Uefa for the upcoming 2024 men's European Championships in Germany.
Assaí extends Campeonato Brasileiro Série A title sponsorship, Betano backs Série B
Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
Betano joins Supercopa with Copa do Brasil
Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil
Betano lands naming rights to revamped Romanian Cup
Betting operator Betano has been named as the main sponsor of the Romanian Cup under an agreement with the Romanian Football Federation (FRF)
Betano adds Lokomotiv Sofia to sponsorship portfolio
Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
Betano supports Portuguese market entry with Braga deal
Portuguese Primeira Liga football club SC Braga has agreed a three-season deal to make online gambling brand Betano its new main sponsor.
The contract covers the three seasons spanning 2019-20 to 2021-22
EHF signs up regional partner for Champions League
The European Handball Federation (EHF) has entered into a regional partnership with betting operator Betano