Bayern Munich

BitPanda is seeking to set itself apart in the crypto sector through its new second-tier sponsorship of German football giant Bayern Munich, by some distance the largest club-level cryptocurrency deal to date in the German Bundesliga.

Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda

Rwanda is continuing to back its strategy of using sports sponsorship as a tool to boost tourism and investment from Europe after agreeing another top-flight football deal, this time with Bayern Munich.

Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…

German Pharmaceutical manufacturer Ursapharm has extended its sponsorship of Bayern Munich for another three years, from 2023-24 to 2025-26

German insurance firm Allianz has announced a 10-year extension to its sponsorship deal with Bundesliga club Bayern Munich

FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027

German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.

German Bundesliga club Bayern Munich has renewed its sponsorship agreement with software company SAP by three years until 2025

German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe

German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet

House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.

German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola

An online and in-store led joint campaign from Hypovereinsbank (HVB) and Allianz leveraged their FC Bayern Munich sponsorships to promote their combined insurance/pensions partnership.

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years