All England Lawn Tennis Club (AELTC)

Tennis

Stella Artois used its association with the Wimbledon tennis grand slam to launch a range of live, digital and on-pack promotions.
Tennis
Sponsorship & Marketing

Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership
Tennis

The Dubai-based airline will begin its agreement with the All England Lawn Tennis & Croquet Club (AELTC) from this year’s tournament, which takes place entirely in July.
Tennis
Sponsorship & Marketing

The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Tennis
Sponsorship & Marketing

Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness Sponsorship can reveal.
Tennis
Industry Moves

The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
Tennis

Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.
Tennis

The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.
Tennis
Sponsorship & Marketing

The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Tennis
Media

IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…
Tennis

Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
Tennis
Sponsorship & Marketing

Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).
Tennis

Bank replaces HSBC as banking sponsor Deal is the biggest in AELTC’s portfolio Significant uplift due to major court-side exposure T
Tennis
Sponsorship & Marketing

The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
Tennis
Industry Moves

The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
Tennis
Sponsorship & Marketing

French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
Tennis
Sponsorship & Marketing

Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport
Tennis
Sponsorship & Marketing

Deal with AELTC primarily cash-based with limited value in kind Fuse agency provided advice on strategy and sponsorship valuations IMG agency also involved in discussions