AELTC
Lanson renews Wimbledon deal until 2028
Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years
Former Wimbledon marketer Willis to drive ‘future relevance’ in Premier League role
Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Lavazza renews Wimbledon deal until 2025
Italian coffee company Lavazza has renewed its official supplier agreement for the Wimbledon tennis championships until 2025
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.