South Korean tire manufacturer Nexen Tire has agreed a deal to become an official sponsor of German Bundesliga top division football team VFL Wolfsburg for the remainder of the 2013-14 season.
Under the deal, Nexen will benefit from various branding opportunities inside the club’s Volkswagen Arena stadium, including appearing on LED advertisement boards. Nexen branding will also be present on Wolfsburg's official website.
In addition, Nexen will also have access to player photos for its own advertising and promotional activities.
Wolfsburg already has ties to South Korea with international midfielder Ja-Cheol Koo currently playing for the German club. Nexen said that it would utilise such links to enhance its presence in the German market.
Nexen already has a number of sponsorship deals in Germany, including partnerships with fellow Bundesliga club Eintracht Frankfurt, as well as various German motor sport events.